DirectionGroup

DirectionGroup is a marketing agency that specialises in business-to-business technology while also taking on consumer projects. It describes itself as full-stack and global, and brings planners, marketing technology specialists, production staff and creative teams together on client problems.

What DirectionGroup offers

• Marketing strategy — planning for brands that sell technology.
• Marketing technology — specialists in the tools behind modern campaigns.
• Digital marketing — campaigns delivered online.
• Production — content and campaign materials made in-house.
• Data and creative work — analysis and creative ideas combined.

Who it works with

Technology companies selling to businesses, plus some consumer brands.

Key facts

• Specialism: business-to-business technology marketing
• Reach: works globally
• Short name: DG
• Team mix: planners, production experts, data specialists and creatives working together on each brief