Demand Upsurge

Demand Upsurge is a demand generation agency that works only with B2B organisations. It plans and runs performance-based lead generation, pairing media buying with what it calls demand orchestration, and aims to carry prospects from first capture through to repeat buying and advocacy.

Services

• Lead generation: performance-based campaigns that produce sales opportunities for B2B sellers.
• People-based marketing: targeting individual decision makers across several channels using data.
• Content campaigns: material that explains a client's product, its differences and its story to build awareness.
• Customer journeys: multi-step programmes that join up the client's marketing stack around a set outcome.
• Channel planning: regular research among B2B decision makers to steer spend away from channels that do not work.

Who it serves

The agency serves B2B companies that want more pipeline from their marketing, particularly those reviewing how they generate leads.