Cyrid Media

Linking television with digital reach

Cyrid Media builds campaigns that link broadcast television with online, social and connected TV channels. It describes its work as convergent marketing strategy, combining linear, social and digital channels with first-party data, so that clients can reach an unduplicated audience across screens, platforms and devices.

Custom plans built on client data

The firm says its recommendations are designed for each client rather than drawn from a template, and it builds a road map around the client's goals. Its data work is meant to turn audience insight into measurable return on investment, which the firm measures against campaign results.

Connected TV and the audience a client already has

Linear advertising still has a place, the firm says, but it works best alongside digital and social media. Cyrid Media proposes moving existing television spending across to connected TV, so that clients keep reaching the audience they have already built while adding digital reach. The firm's own analytics of client campaigns from 2020 to 2022 are described as showing an average 55% rise in unique reach.

Video, logos and interior spaces

Beyond media buying, the firm produces video that tells a company's story. Its creative work takes in logos, websites and banner ads, as well as interior and experience design, and the firm presents these as parts of one plan rather than separate jobs.

Digital advertising with the latest techniques

Its digital advertising covers online campaigns aimed at the right audience. The firm says its marketing strategies draw on the latest technologies and techniques, and that its recommendations are impartial and custom-designed for each client's needs.