Cyber Design

From a base in Karachi, Pakistan, Cyber Design describes its work as building the whole engine of an online store, from the storefront itself to the advertising that brings buyers to it. The agency says it prefers a single supplier for the store, the advertising, the creative and the measurement, arguing that splitting these across several firms tends to break the path from advert to order.

One team for the store, the ads and the creative

The company says most agencies manage pages and run advertisements, while it builds the store, the creative and the acquisition system together. Its stated goal is a return on ad spend that can be measured, and it says every service it offers is tied to that figure. Clients who want a single supplier for online sales are the people it addresses most directly.

Meta and Google advertising

Meta Ads work covers audience research, buying the placements, adjusting spend each day and reporting results back to the client. Google Ads work covers search campaigns, shopping campaigns and display advertising, with each campaign linked to the sales it produces. The agency says it makes these decisions from data, and that it treats the reporting as the place where a client can see which advertisements are paying back.

Shopify stores and custom applications

The Shopify work is split into two offers. Store development covers building and configuring the shop, and a combined package adds the advertising so that the store and the campaigns launch together. Beyond Shopify, the firm lists web design and development, e-commerce development, content management system work, third-party integrations and custom applications. Older material says the team has about ten years of experience in web design and development in Karachi, and that it has worked with clients across a range of sectors.

Identity, photography and short video

Brand work covers identity systems and guidelines, copywriting, collateral and asset design. The in-house team also shoots product photographs, cuts short video and makes user-generated style content, which the agency says is produced entirely within the firm. Its older material lists corporate videos, event videos, branded content and CGI animation among its video services, and it describes campaign creative, art direction and exhibition design as part of its wider marketing practice.

Community, influencers and organic reach

Social media work covers Reels and other short content, community management, influencer campaigns and content planning. Search work covers technical search engine optimisation and link building, so that a site is both easy for search engines to read and has reasons to be linked to. The agency presents these as the organic side of a plan whose paid side runs through the advertising accounts.

Cyber Design is a marketing and web agency in Karachi that positions itself as an ecommerce growth partner. It brings online store builds, paid advertising, creative production and branding under one team, with work measured against return on ad spend.

What Cyber Design offers

• Meta Ads: audience strategy, media buying, daily optimisation and reporting.
• Google Ads: search, shopping and display campaigns tied to sales.
• Shopify development: store builds, and a combined package of store plus ads.
• Social media and SEO: Reels, content, community management, influencer campaigns, technical SEO and link building.
• Branding and creative: identity systems and guidelines, product photography, short-form video and user-generated content made in-house.
• Web and app development: websites built with Next.js and custom app development.

Who it serves

The agency mainly serves ecommerce brands in Karachi and across Pakistan.

Key facts

• Based in: Karachi, Pakistan
• Specialism: Meta Ads and Shopify for ecommerce
• Creative: photography and video produced in Karachi