CSN Research Ltd

CSN Research Ltd is a Thai market research company, part of the CSN Group, set up in 1982. It designs studies around each client's question, gathers data through a wide range of qualitative and quantitative methods, and turns the results into findings and recommendations. Its founder and chairman, Chainarong Indharameesup, also advises Thailand's Ministry of Finance.

What CSN Research Ltd does

• Data collection: PAPI, CAPI, CATI and CAWI surveys, mystery shopping, in-depth interviews, focus groups, ethnography and accompanied shopping.
• Tabulation and analysis: tables and advanced analysis built around the research objectives.
• Client workshops: joint sessions to review findings and shape marketing strategy.
• Customer and brand research: customer understanding, brand health checks, satisfaction indices and Net Promoter Score tracking.
• B2B and B2C studies: from full consultancy projects to data-only work.

Who it works with

Local and international clients across automotive, food and beverage, retail, property development, household goods, banking, pet care, and petrochemicals and energy. It has particular depth in automotive and medical research.

Key facts

• Based in: Thailand
• Founded: 1982
• Memberships: ESOMAR and the Thailand Marketing Research Society
• Group: member of the CSN Group