Craft My Content

Craft My Content is an employer branding and recruitment writing practice in Queensland, Australia, run by a former graduate recruiter. It helps organisations put their employee value proposition to work, writing clear and lively messages for every stage from job ad to leaving the company.

Services

• Fractional strategy: one or two days a week directing an employer brand activation plan, including messaging, audits and communication plans.
• Freelance writing: recruitment campaigns, job ads, EVP content, career sites, candidate and new-starter emails and brand voice guides.
• Coaching: guiding a team lead in both strategy and writing so they can take the work over.
• Writing workshops: sessions teaching recruiters and staff to write about their employer with confidence.
• Online courses: employer branding, personal branding and copywriting courses through its Talent Magnet Brand academy.

Who it works with

The practice serves talent acquisition, HR and people teams that want to attract, engage and keep the right staff.

Key facts

• Based in: Brisbane, Queensland, Australia
• Background: founder previously worked in graduate recruitment
• Engagement options: fractional, freelance or coaching