Cohort Global

Delivering qualified customers to brands through lead generation, data acquisition and smart data, Cohort Global is a digital marketing company.

Offices and a global client base

Cohort operates from offices in New York, London and Sydney. It says it provides a global solution for ambitious clients who want to grow internationally with a trusted partner. Clients range across travel and retail, education, telecoms and utilities, with charities, financial services and market research firms among them.

Lead generation from hand-picked online sources

Cohort combines search, social, display and email marketing to provide a steady source of qualified leads from hand-picked online resources. Consumers reached are consenting, and the company describes the process as transparent and privacy-compliant. This helps clients turn those leads into satisfied customers that can be grown over time.

Named clients and exclusive campaigns

Named clients include Westfield, Ticketmaster, Reader Digest, Virgin Money, Cheapflights, Club Med, Wyndham, HSBC, Greenpeace, WWF and Save the Children. The company says it provides exclusive online lead generation for several global brands, delivering relevant campaigns to top publishers and matching each brand with the audiences it wants.

Fraud detection and data analytics

Cohort says its data analytics and fraud detection give clients a high level of quality, and give publishers the niche audiences that emerging brands seek. The company presents this combination as the reason both sides of a campaign can rely on the results, with checks applied before leads reach a client.

Recognition and trade memberships

Cohort says it has grown quickly alongside the clients it serves, and it reports rankings in the Deloitte Technology Fast 50 and the BRW Fast Starters list. It is a member of trade associations including the DMA, the IAB and the ADMA. By its own account, it is a recognized name in online lead generation, and it expects to keep growing with the brands it works for.