Burstit

Performance advertising run from Sweden

Swedish agency Burstit builds its digital marketing around data-driven performance advertising. Its client roster, it says, includes several of the biggest Nordic companies, on projects that range from brand strategy and business-to-business positioning to technically demanding e-commerce set-ups. The agency was named a finalist in the Best Global PPC Agency category in 2022, and it describes the work of its experts as award-winning.

Search and video advertising

Search is described as the foundation of the agency's offer. It builds granular account structures meant to help a brand outperform competitors, and it adapts the strategy to the goal, whether that is maximising profitable transactions or owning the search results. Accounts are watched around the clock, using automation, advanced bidding strategies and scripts. Video advertising covers branding and performance work on YouTube and online TV platforms, with attention to pinpointing audiences, building sequences of messages and working out what role video ads play in the wider ecosystem.

Social, display, app and audio

On social channels, including Facebook, Instagram, LinkedIn and TikTok, the agency aims to reach people at every stage of the funnel with precise messaging and segmentation. Display work relies on programmatic real-time bidding and customised audience segments, with campaigns that can be measured whether the aim is branding or performance. App campaigns span platforms to boost downloads and in-app actions, and aim for visibility in the app stores. Audio advertising runs on measurable channels such as Spotify, SoundCloud and Acast, and the agency treats it as a complement to everyday reach because listeners often give it undistracted attention.

Measurement, expansion and due diligence

Beyond the ad channels, Burstit sets up full-scale measurement and builds custom real-time dashboards so that clients keep control of their own data. Its international growth service uses country-level analysis, such as suitable payment and delivery methods, market trends, competitiveness and budget recommendations, to turn an expansion plan into something workable. A due diligence service is also listed among its offers.

The agency presents these services as parts of a single approach: combining branding, B2B positioning and technical e-commerce knowledge with continuous optimisation of paid media.