Bürger Infomedien GmbH

Based in Switzerland, Bürger Infomedien GmbH publishes community information booklets and sells advertising in them. Its main title, the Bürgerinfobroschüre, is a printed and online guide that gives households and visitors practical information, and local firms pay for space in it to speak to prospective customers. The company describes its material as German-language and aimed at people across the German-speaking area.

The Bürgerinfobroschüre community booklet

The core product is the community information booklet. Its editorial content covers emergency guidance for the home and on the road, first aid and emergency measures, climate change, and organ donation, among other subjects. The publisher says the booklet is designed to meet the needs of its target readers, who use it to find information, and it describes the publication as a common point of contact for residents and visitors.

Advertising placements for businesses

Businesses buy advertising space in the booklet, with placements chosen to reach a particular audience. The company says it places each advertisement so that it is noticeable and suited to the audience it is aimed at, and it presents this as a way for advertisers to grow their sales. Advertising can be adjusted over time as a client's needs change.

Online advertising and cross-media packages

Alongside the printed booklet the publisher runs digital versions of the same material, so that advertisers appear in print and online. Cross-media packages combine print and digital placements, which the company presents as a way of keeping customers and winning new ones. Online advertising is offered to clients who want a presence on the web and a way to contact prospective customers there.

Independent sales partners

Independent sales partners work continually to make contact with prospective advertisers. They present the booklet to businesses and, where needed, adapt the advertising to what each client asks for. The company describes this sales method as the way its formats reach businesses that are not already buying advertising.

Cross-border reach

The publisher describes its platforms as reaching German-speaking consumers across European borders, and it presents its brochure as a channel for advertisers that want to speak to households in that area. It positions itself as a publisher of consumer-facing advertising formats for businesses that sell to households and to visitors.

Who advertises and who reads

The advertisers are business owners looking for a way to reach households, both locals and tourists. The readers are people who look for practical everyday information, which the publisher sees as the reason the booklet holds attention. The company offers a quote for advertising on request.