Brutal Eggs

Working from each brand's own data, Brutal Eggs designs, builds and promotes websites, web applications, online stores and campaigns. Before any work starts, the team studies the metrics, trends and customers relevant to the brand, and the plan follows from that research. The agency's site places it in the United States, although its case notes include clients in Western Australia.

Websites, web applications and online stores

Development work covers business websites meant to produce inquiries and sales, web applications for brands that need more than a brochure site, and ecommerce builds for online retail. The agency treats UI and UX design as a core part of this work, arguing that how a page is arranged decides whether a visitor makes an inquiry or buys. Mobile apps are offered as a way to support the buying journey and keep customers coming back.

Search, paid advertising and social media

The marketing side combines search engine optimization with Google Ads, social advertising and email. The agency says it is an independent Google partner and that its search specialists have won industry awards, including a specialist agency award. SEO is presented as a way to bring in traffic through carefully chosen keywords, while paid search is described as a faster route to visitors. Social campaigns run across Facebook, Instagram, Snapchat, YouTube and TikTok, and email campaigns are built around personalized messages.

Brand identity and motion graphics

Branding sets out how a company should appear to its audience so that it is recognized and remembered. Video animation sits alongside this work, on the basis that moving images hold a viewer's attention and can move that viewer toward a purchase.

Results the agency reports

Brutal Eggs publishes a set of client outcomes without naming most of the businesses concerned. They include a rise of roughly two-thirds in lead conversions for one brand, a 70 percent increase in organic web traffic for a state body representing real estate agents, more than two million social followers in the first year of a new brand launch, and a surge in restaurant bookings after a brand's online launch. These are the agency's own figures.

Forty-three strategists and a research-first method

The agency says it employs forty-three digital performance strategists. Its working method is to hear the client out, analyze brand data and research the clientele before recommending services, so that strategy, design, build and promotion come from the same team.