Breakthrough Local Marketing

Getting a local business to show up when nearby customers search is the whole focus of Breakthrough Local Marketing, an agency working with companies around Portland, Oregon and Idaho's capital city. The firm calls its speciality local SEO, and it pairs that with Google Maps marketing, wider search optimization management, lead generation and website design and development. Its stated promise is a steady flow of quality leads, converted into calls, visits and repeat customers.

Why the map results matter

The agency argues that most people searching never get past the first page of Google or Bing, so a business that appears in the local map pack, as well as in ordinary results, gets far more notice from people ready to buy. Its Google Maps work starts with a marketing plan that sets the client's targets, keywords, locations and growth plans. Specialists then carry out on-page and off-page tactics designed for each client, track the results and report progress every month, using those figures to decide the next step.

Search management for all kinds of firms

The same plan-first method is used for conventional organic SEO. The agency says it has built strategies for local contractors, dentists and accountants as well as for online stores and product businesses. It also offers a local SEO report that asks how a business stacks up against six key factors in local search, which gives owners a starting point for the conversation.

Websites that are meant to bring in work

Web design is presented as part of the same job. The agency builds sites that are mobile friendly and responsive, optimized for search and then kept up to date, so that business owners can concentrate on customers. It says the aim is a website that produces engagement or inquiries every day, not just a presence.

Where its clients come from

Breakthrough Local says many of its clients arrive from large national web design and SEO agencies after seeing little improvement, and that lead growth followed once they moved. It runs separate pages for its Portland and Idaho service areas, with an office in Idaho for that work.