Blue Yonder

Blue Yonder is a market research and insight agency that helps companies create, develop and test brands and products. The agency organises its people into specialist teams, each able to use both traditional and newer research methods. It also puts its own profits into developing research technology for clients to use.

What Blue Yonder offers

• Product research and testing — R&D insight and testing of new products before and after launch.
• Commercial insight — research for brand and consumer insight teams on category growth and how shoppers choose at the shelf.
• Technical qualitative research — in-depth qualitative studies run by specialists.
• Insight technology — an incubator for new research tools that clients can use in their projects.
• Thought pieces — published research, such as a paper challenging common use of NPS scores.

Who it works with

Blue Yonder works with large consumer brands, supporting their brand teams, consumer insight departments and R&D functions.

Key facts

• Based in: United Kingdom
• Award: named MRS Breakthrough agency of the year in 2020
• Structure: five teams built around areas of expertise