Bidaya Marketing Communications

Operating from bases in Jordan and Saudi Arabia, Bidaya Marketing Communications works across public relations, digital marketing, social media, creative work, events and copywriting. The agency describes a regional outlook with global standards, and it says its job is to turn a client's vision into campaigns that people remember.

Relationships first

The agency's starting point is a client's relationships with its customers, staff, stakeholders and the media. Its PR consultancy and media relations work aims to help a brand gain attention, correct negative perceptions, win community support and build a reputation that adds to the value of the brand over time. The team looks at the whole business, from where a client stands today to where it wants to go, before planning how to get there.

Social media and digital campaigns

Social media management covers audience strategy, content creation and real-time campaign handling, so that a brand's presence stays active and responsive. Digital marketing sets out targeted campaigns that the company says are designed to deliver growth that can be measured.

Creative and strategic writing

The creative team develops ideas that run through every touchpoint, whether conventional or contemporary, online or offline, public or private. Copywriters shape the story of a brand so that it connects with its audience at a deeper level. The agency says its mix of public relations, strategic content, social media, digital marketing and event backgrounds lets it approach a problem from several directions at once.

Events in Saudi Arabia

Bidaya Events, the agency's events arm, plans corporate events and intimate VIP gatherings in Saudi Arabia. The agency says it has more than twenty years of event management experience, and that it has planned and run some of the most prestigious events in the country, from large corporate gatherings to small private occasions.

Origins and team

The business was set up by a former corporate communications professional with about thirteen years in corporate roles, who set out to raise the bar for PR and corporate communications across Jordan and the region. The founder assembled a team that shared a passion for communication. The agency says it began by helping companies build relationships with their customers, staff and the media, and then took on whatever problems its clients brought to it.