AZ Citation Services

Companies that want to be found locally can use AZ Citation Services, which places listings, called citations, on web directories. Details are entered manually for each business, and copywriters prepare the descriptions that accompany them. Listings that are already online can be reviewed too, with mismatched details corrected and repeat entries deleted, so the company is presented consistently on every site.

Building listings on national directories

The national listings go to the big general directories, Yellow Pages, Yelp, Manta and BrownBook among them. The firm says its citations are submitted manually, and that they are live within two weeks of the order being placed.

Niche and local directories

Beyond the large national sites, the firm places listings in directories that match a company's industry or location. Examples given include directories for moving companies, lawyers and locksmiths, as well as city listing sites. The aim is for the business to appear in the places its customers are most likely to look.

Cleaning up existing listings

Existing listings are found and analyzed, and any inconsistent information is updated. Duplicate entries are removed, so that a company's details are accurate and consistent wherever they appear. The firm says this improves the business's exposure in search.

Descriptions written by copywriters

Professional copywriters prepare the descriptions for each business, based on its services and keywords. The firm says this produces high-quality descriptions and saves the client the time it would otherwise spend writing the same details for many sites.

Contracts, timelines and reporting

Packages are scalable and set out in a contract that defines the number of citations the client will receive. Every listing created is visible to the client, who has shared access to all of them, which the firm presents as complete transparency. The firm also works alongside a client's own SEO team, and it describes its approach as a holistic one that combines SEO with citations to improve local rankings.

Who the service is for

The firm says it covers all niches and locations and is aimed at businesses that want stronger local rankings and more leads. The company has more than ten years of experience in the citation market, and it describes a database of more than fifteen hundred citation sites from which it chooses the most relevant ones for each client.