Axia Public Relations

Social media ("shared media") is online user-generated content This may include social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user-generated content People turn to such media to share and discover content Our public relations firm does this for companies

Web media ("owned media") is content you’ve created and have full control over This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, etc People intentionally visit websites to find specific content Our public relations agency creates compelling content to attract and convert visitors

Yes, PR is measurable!

Not measuring communications is lazy and shows a lack of pride in your work, yet most public relations firms and PR professionals don’t know how to measure their communications – and some don’t want to Pride in your work comes from desiring constant improvement and challenging yourself and your team

In today’s competitive landscape, you can’t just rely on the number of media clips, media impressions, and advertising value equivalency when there are more sophisticated ways to measure PR Planning and measuring your progress proves your PR efforts are on the right track

The more our public relations firm challenges our industry and our peers to measure the impact of strategic communications properly, the more we can ensure our profession is ethical, impactful, and credible

A public relations firm that's 100%-focused

on PR for regional and national brands Companies that want to build awareness, consideration, and sales invest in our news, social, and web services

Let us show you how to get more money for your PR investment

Our clients love working with our public relations firm The companies below invested in Axia as a valued, trusted, strategic PR partner Our clients enjoy increased visibility, credibility, and profits due to our public relations campaigns

Adecco Group North America “I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client ” “ Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth ” “ Axia has met and exceeded my expectations They have delivered and continue to deliver efficiently It is refreshing to work with such a professional and highly innovative team ” “ I have very high standards… Axia has delivered on that ” “ Axia did a tremendous job building our brand and driving inquiries We couldn’t be more thrilled with the outcome ” “ The Axia team did a great job for our company We are very pleased with our results and will definitely use them again ”

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© 2002 - 2023 Axia Public Relations Satellite Locations: Atlanta • Chicago • Dallas • Jacksonville • Los Angeles • New York City • Orlando • Tampa We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2 1 (WCAG 2

1. at the AA level These guidelines explain how to make web content accessible to people with a wide array of disabilities Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more

This website utilizes various technologies that are meant to make it as accessible as possible at all times We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments

If you wish to contact the website’s owner please use the website's form Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively Here’s how our website covers some of the most important screen-reader requirements:

• Screen-reader optimization: we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website
• In this process, we provide screen-readers with meaningful data using the ARIA set of attributes
• For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc
• ); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others
• Additionally, the background process scans all of the website’s images
• It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described
• It will also extract texts embedded within the image using an OCR (optical character recognition) technology
• To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination
• Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website
• These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver, and TalkBack
• Keyboard navigation optimization: The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard
• This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key
• Additionally, keyboard users will find content-skip menus available at any time by clicking Alt+2, or as the first element of the site while navigating with the keyboard
• The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, not allowing the focus to drift outside
• Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements