Axia Public Relations

Based in the United States, Axia Public Relations says it works only on PR for regional and national brands, and it lists a Forbes mention among its recognitions, describing itself as one of America's best PR agencies. The site also notes offices in Atlanta, Chicago, Dallas, Jacksonville, Los Angeles, New York City, Orlando and Tampa.

News, social and owned media

The firm groups its work into three kinds of media. News media, which it calls earned media, covers media relations and placement in news stories, along with speaking engagements, award entries, podcast guest spots, spokesperson training and crisis management. Social media covers reputation management, online reviews and influencer marketing on platforms where people share and discover content. Owned media covers a client's own website, blog, newsroom, email and landing pages, which the firm builds to attract and convert visitors.

Measuring results rather than counting clippings

The agency argues that PR can be measured and that counting media clips, impressions and advertising value equivalency is not enough. It says planning and measurement should show whether a campaign is on track, and it says it wants the industry to measure the impact of communications more rigorously.

Services aimed at awareness and sales

The firm says companies that want awareness, consideration and sales can use its news, social and web services together, and that it can show clients how to get more from their PR spend. The site also promotes work to help brands be cited by AI assistants.

Recognition and the firm's own claims

The site cites a Forbes listing, a North American PR leadership award from a communications forum, and a ranking for media relations based on the volume of earned coverage. These are the firm's own statements about itself and its people, and they are presented on its homepage rather than checked here.

Axia Public Relations is a US agency that works only on public relations for regional and national brands. Its model groups work into news, social and web media, and it argues that PR results should be planned and measured rather than counted in clippings.

What Axia Public Relations offers

• Media relations: earning news coverage, plus podcast guest spots, speaking slots and award entries.
• Spokesperson training and crisis communications: preparing executives for interviews and handling reputational incidents.
• Social and reputation work: social media, online reviews, influencer marketing and reputation management.
• Owned content: websites, blogs, newsrooms, email and inbound marketing content.
• Thought leadership and AI relations: content meant to get a brand cited by AI search and chat tools.

Clients

Clients are regional and national companies seeking awareness, consideration and sales. Named clients include Adecco Group North America and Brightway Insurance, and its site lists sectors such as commercial construction.

Key facts

• Recognition: included by Forbes in a national list of PR agencies
• Focus: public relations only, supported by digital marketing
• Approach: measured communications instead of media-impression counts