AppFillip

AppFillip works as a mobile app marketing agency whose whole focus is growing apps. It describes a user-centred approach aimed at raising an app's visibility and bringing in genuine downloads, and it handles the work from early research through to running campaigns. Its material addresses app publishers who want more users.

Services

• App marketing strategy: research and analysis to shape the decisions behind an app's growth plan.
• Planning: a study of competitors, goals and resources that sets out possible courses of action.
• Campaign execution: putting the agreed marketing plan into practice and tracking the outcome.
• App Store Optimisation audit: a review of the factors that drive organic traffic and the variables affecting an app's current store ranking.

Key facts

• Specialism: full-service marketing for mobile apps
• Recognition: lists mentions from Clutch, GoodFirms and other directories in 2020 and 2021
• Method: three-stage process of research, planning and execution