Annalect

Annalect describes itself as a marketing-first business rather than a technology firm. Through its link to Omnicom, it draws on creative, media, public relations and direct response backgrounds to help clients put data to work.

What Annalect offers

• Data-driven marketing strategy — planning built on client data and a connected set of tools.
• Consulting — specialists who help clients choose and run the right marketing technology.
• Activation — turning the strategy into live campaigns across channels.
• Platform-neutral advice — recommendations are not tied to a single technology partner.

Who it works with

Marketing teams that want a partner to deploy data-driven programmes. The firm says it does not sell prepackaged solutions and does not hold client data back.

Key facts

• Parent group: Omnicom
• Approach: technology agnostic and tailored to each client's business