Anima Advertising

Placing international advertising on behalf of other agencies

Anima Advertising does not sell campaigns to brands directly. Its customers are always other agencies: media agencies at home and abroad, plus creative and communication agencies, planning and buying advertising for campaigns that run abroad. Its two offices are in Madrid and Valencia, and it says it has operated for more than ten years on the back of more than twenty-five years of experience in international advertising. The company is independent, which it presents as the quickest and most professional way to carry out international media strategies, and it argues that this lets it recommend whatever suits the client without owing anything to a media owner.

One contact, no intermediaries

Each project is run by a single expert contact who handles the details without middlemen and with full confidentiality. The firm says it acts as an extension of the client agency's own team, with an agile approach intended to help campaigns succeed in foreign markets.

Planning and buying across formats

The work begins with strategic consultancy on how to approach a foreign market. Media plans are then built around the buying habits of each country, from coverage across several markets at once to hyperlocal campaigns. The formats it handles include:

• outdoor and digital out-of-home, from airport and transport sites to large-format units
• newspapers, economy and specialized titles, lifestyle magazines and in-flight magazines
• local and international radio groups, integrated into the wider media plan
• conventional, cable and digital television
• cinema screens, which it says it can reach in more than twenty countries through a very large global network
• sports venues, with campaigns that combine on-site and digital activity
• brand events, which it coordinates from choosing the venue through to activation

Digital and technology

For online campaigns, the company says it works with the main digital networks and publishers in each market and with technology partners who handle brand safety. It describes its plans as backed by up-to-date data and by relationships with editorial groups and international media representatives.