Aimpoint Research

Aimpoint Research is a strategic intelligence firm for the agri-food sector, working globally. It mixes military intelligence techniques with market research to help clients read current market conditions, anticipate change and plan a response. Its web address now leads to the agri-food team at The Directions Group.

Services

• Strategic intelligence: analysis across the food and farming value chain that goes past news headlines.
• Wargaming: scenario exercises run by military-trained gamemasters to test strategy and challenge group thinking.
• Executive network: intelligence briefings, an annual Disruption Workshop and an Industry Wargame for senior leaders.
• Competitive analysis and threat assessment: reviews of rivals and risks for agribusinesses.
• Research programmes: studies such as Farmer of the Future, Next Gen Consumers and Food Power.

Clients

Executives and board members at agribusinesses and food companies across the value chain.

Key facts

• Sector: agriculture and food
• Guiding view: a strong food system matters to national security
• Current home: agri-food team of The Directions Group