Access Insights

Access Insights is a market research company in Memphis that handles both qualitative and quantitative studies. It provides facilities, participant recruiting and fieldwork for research projects, and keeps a panel of local people who sign up to take part in studies.

Products and services

• Focus groups and interviews: group sessions, in-depth interviews, medical interviewing and flexible group settings.
• Recruiting and screeners: finding study participants and writing screening questionnaires.
• Product and taste testing: test kitchens, central location testing, home usage tests and product placement.
• Legal research: mock juries and legal studies.
• Fieldwork: data collection, store audits, in-store interviews, mystery shopping, ethnographies and usability studies.
• Support services: field management, transcriptions, music testing and ideation sessions.

Key facts

• Based in: Memphis, US
• Research types: qualitative and quantitative