Abacus Research

Abacus Research is a Greek market research company based in Athens, set up in 2004 as a provider of fieldwork services only. It carries out large volumes of face-to-face and telephone interviews, running into the hundreds of thousands each year, plus 220 to 250 focus groups, for both consumer and medical research.

Services

• Fieldwork: data collection for research projects.
• Personal and telephone interviews: large-scale survey interviewing.
• Focus groups: group discussions for consumer and healthcare studies.
• Medical research: fieldwork with pharmacies, patients and specialist doctors such as oncologists, neurologists and psychiatrists.
• ABCD Panel: a panel of people who sign up to take part in paid surveys.

Who it serves

Consumer studies cover cars, electronics and appliances, food, drink, mobile networks, TV channels, newspapers, political parties and public bodies. Medical work covers pharmacies, patients and doctors across many specialities.

Key facts

• Based in: Athens, Greece
• Founded: 2004