4Ps Marketing part of Artefact

4Ps Marketing part of Artefact is a marketing agency built around a mix of marketers and engineers. It now sits within Artefact, a data and AI consulting company, whose website carries the group's information.

What 4Ps Marketing part of Artefact offers

• Data-driven marketing — campaigns shaped by data, digital media and AI.
• AI strategy — helping executives assess readiness, set governance and choose use cases.
• AI engineering — building data platforms and AI applications for production use.
• People and adoption — training through the Artefact AI Academy and change management.

Who it works with

The agency's stated view is that every brand must meet customer experience standards set by large digital companies. The wider group says it partners with more than 1,000 clients, among them 300 international brands.

Key facts

• Parent: Artefact, a global data and AI consulting company
• Approach: marketers and engineers working together