42DM

42DM is a growth marketing agency working with B2B technology firms, from established startups to larger software and fintech businesses. Its focus is on joining up campaigns, content, paid media, sales and reporting so that marketing activity can be traced to pipeline. The agency works in short, measurable cycles, testing audiences, offers and channels before scaling what performs.

Products and services

• Go-to-market strategy: diagnosing where a GTM plan stalls and turning campaigns that work into repeatable systems.
• Marketing analytics: defining KPIs, building marketing data architecture and setting up dashboards.
• Marketing automation: workflows and tools that move leads towards sales faster, in step with sales targets.
• SEO and content: search-optimised content for each buying stage and work on organic rankings for competitive keywords.
• Paid media: display, paid search and paid social campaigns to test ideas and reach new audiences.
• Design, PR and social: product, brand and web design, media relations, influencer partnerships and community building.

Customers and markets

42DM serves B2B tech companies such as SaaS, ad tech, fintech and enterprise software firms. Its site quotes feedback from marketing and revenue leaders at Payoneer and Zeeto.

Key facts

• Clients: more than 300, according to the agency
• Specialisms: MarTech and generative AI for marketing