LAB Group

LAB Group is a group of specialist agencies with an office in Soho, London. It says its work draws on research into human behaviour, and that it combines technology, research and creativity. It works either as a partner to brands or by building its own intellectual property.

What LAB Group offers

• Behavioural research — applying psychological models to commercial problems.
• UX and UI design and development — informed by quantitative and qualitative data.
• Immersive digital experiences — for example, a shoppable virtual world created by its Studio BLUP agency.
• Creative and storytelling work — bringing academic specialists together with digital and design teams.

Who it works with

Brands, mostly in retail. Examples on its site involve Superdry's mobile shopping experience and a virtual world built to connect a celebrity's fanbase with Boots.

Key facts

• Based in: Soho, London, UK
• Structure: several specialist agencies working together