LAB Group

Using pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do

We create unparalleled industry solutions in technology, research and creativity Either by partnering with progressive brands or by developing the IP ourselves

Challenged to transform Superdry’s mobile shopping experience, our specialist agencies used both quantitive and qualitative research and data to inform UX/UI design and development to achieve a significant increase in conversion

To connect Kylie Jenner’s Gen Z fanbase to Boots, the UK’s biggest health and beauty retailer, Studio BLUP created a first-of-its-kind 360-degree shoppable Kylie Virtual World which achieved 5x higher conversions than the UK's average conversion rate

When creative thinking, digital innovation and a desire to make meaningful societal change combine, we start to move the game forward In a moment of profound global distress, our technology has the power to tangibly and meaningfully help those most in need

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TALENTED ALONE. EXTRAORDINARY TOGETHER. Fueled by a desire for innovation and possibility, we unite specialists from the academic world with creative thinkers from digital, design and storytelling Our focus: together we deliver new approaches, lasting emotional impact and tangible results

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TRUSTED BY BRANDS WITH PURPOSE If we begin to change the way we look at things, then the way that things look will change We combine unique disciplines and mindsets for experimental thinking that creates unimagined breakthroughs and new perspectives on age-old problems, commercial or societal

Applying Psychological Models to Commercial Problems Artificial comfort in a random world Please use Microsoft Edge, as Internet Explorer is no longer supported by Microsoft