Joie Brand Design

Joie Brand Design is a branding and graphic design studio on the coast near San Diego, California. It is led by owner and creative lead Pam Brown, who has worked around lifestyle brands for more than twenty-five years. The studio focuses on brand clarity, so that visuals and messaging match a business's purpose.

Products and services

• Brand discovery workshop: A one to two hour video session covering purpose, values, audience and what sets the business apart.
• Brand strategy: Market and competitor research that sets the direction and positioning.
• Brand identity systems: Logo development, mood boards and brand guidelines.
• Marketing materials: Menus, branded collateral and other pieces that follow the identity.

Who it works with

Lifestyle brands, restaurants, resorts and business organisations. Past projects listed include a resort menu design set and identity work for a restaurant and a real-estate firm. When a job needs more, the studio brings in writers, developers, photographers and illustrators.

Key facts

• Based in: San Diego, California
• Lead: Pam Brown, owner and creative lead
• Workshops: Run remotely on video