Jlab Animation

Surgery and dentistry are hard to explain with words alone, which is the starting point for this 3D animation studio. JLab Animation says it has worked since 2015 on films that show the human body, medical procedures and devices in a way that is easy to follow, accurate and visually compelling. It puts most of its effort into devices and dentistry, with additional work for pharmaceutical and biotechnology companies and for education.

Who commissions the films

According to its site, the studio names drug and biotech companies, makers of medical devices, dental businesses, law firms, schools and universities, ad agencies and media groups. The studio also creates animation and illustration for blogs, websites and social media, working with agencies, brands and start-ups.

Dental animation for patients

Dental animations are used to explain complicated treatments such as denture stabilizers or zygomatic implants, and to help patients decide on treatment. The studio argues that a practice using them looks trustworthy and communicates well with hard to reach audiences, and that they show people what to expect.

Medical animation for doctors and students

In medicine, the studio says animation lets doctors show patients what they are about to have done or have already had done, and what to expect during treatment, rehabilitation and recovery. It sees it as a way of demystifying surgery for anxious patients, and as a teaching tool for students learning procedures. It also publishes articles on subjects such as recognizing the signs of surgical wound infection.

How a project runs

The team explains its process in stages:

• A brief covering requirements, deadline and budget, followed by ongoing communication and feedback.
• Research into the subject, using the important resources available, before a script is written.
• Building the 3D models, which the client approves before animation begins.
• Animation in three stages, including movement and the application of color and texture.
• Rendering in full HD, followed by finishing touches such as the client's logo, text, legal statements and sound effects.

Sound design and visual effects are provided by the studio, which says it works closely with clients at each step.

Jlab Animation is a studio that produces 3D medical animations. Its films show the human body, procedures and devices so that they are easier to explain, present and understand. The studio concentrates on the medical device and dental sectors.

What Jlab Animation offers

• Medical device animation: films that show how a device works and is used.
• Dental animation: content for patient education.
• Pharmaceutical and biotechnology animation: visual explanations of the body and of treatments.
• Educational 3D animation: material for medical training and teaching.

Each project follows set steps. The team agrees a brief, researches the subject, writes a script and builds 3D models for client approval. Animation then covers movement, colour and texture, and the finished piece is rendered as full HD video with logo, text and sound added.

Clients

Clients include pharmaceutical and biotechnology firms, medical device makers, the legal industry, educational institutions, advertising agencies and media companies.

Key facts

• Output: full HD video
• Focus areas: medical devices, dental patient education, medical training