Intuitive Digital

Digital marketing for values-driven organizations in Portland

Marketing for ethical and sustainable organizations is the focus of Intuitive Digital, a hybrid agency in Portland, Oregon, and a certified B Corporation. It says it exists to help ethical and sustainable organizations grow so that they can increase their impact, and that its aim is to move market share away from very large corporations toward people who provide quality goods and services. It encourages consumers to vote with their dollars, and describes its own purpose as succeeding by helping clients succeed in theirs.

Channels the agency works in

The agency covers the main digital channels. Web design and development focuses on sites that are pleasing to look at, easy to use and accessible to everyone, from straightforward online stores to content-heavy designs. Search engine optimization targets visibility for particular searches, and works together with paid search and written content. Pay-per-click advertising is positioned for clients who want fast results: the team writes a range of ads for a defined audience and keeps testing them against client feedback. Landing pages are designed for specific customer personas with consistent branding and clear calls to action, and paid social campaigns appear where the audience is, with monitoring for return on investment. Copywriting and content are meant to be useful to readers while remaining easy for search engines to crawl and index. Web maintenance and hosting, and B2B marketing services, are also listed.

A three-stage process

Each client, whom the agency calls a partner, starts with an audit and strategy, because long-term growth needs groundwork. In the execution stage, the team applies SEO practices and content plans, writes and designs ads, builds custom audiences and persona-based landing pages, and builds the website. The third stage, called Accelerate, is continuing work: A/B testing, campaign optimization, new content, and website maintenance, adjusting as the market changes.

Partners it looks for

The agency works with organizations of all sizes, from Portland start-ups to national nonprofits, business-to-business and consumer brands, and educational institutions. It prefers partners that value their people, think about their environmental footprint and offer products or services that make a positive difference. It also reports work for a community credit union on full-funnel campaigns.