INCITRIO

A brand intelligence agency for B2B and B2E marketing

San Diego, California is home to Incitrio, which sells digital marketing to other businesses. The agency labels itself a brand intelligence firm, with integrated marketing communications and measurable performance as its stated focus. Its target clients are B2B and B2E organizations, meaning companies that sell to other businesses and those that market to their own employees, with the most attention going to enterprise-level companies whose sales teams need a steadier flow of qualified leads.

Growth strategy aimed at prospects and sales teams

Incitrio describes its core work as implementing B2B digital marketing growth strategies. These aim to reach the right prospects, improve the automated campaigns a company already runs, and help the sales team close deals faster. Its slogan promises more revenue for less work, and it invites prospective clients to bring it their hardest challenges around marketing return on investment.

Three areas of service

The agency organizes its offer around three themes:

• Buyer and brand intelligence, which is research into who the target audience is and how a brand is seen, forming the basis for later decisions.
• Integrated marketing and communication, where its creative team works on messaging, sets up marketing automation and aims to improve results across channels.
• Marketing and sales performance, which it frames as acceleration. Here it offers a proprietary system intended to raise both the quality and the quantity of leads produced by a company's marketing team, and an expert analysis that produces a custom plan for a specific sales or marketing problem.

How the work is positioned

The agency says it targets a business-to-business audience anytime, anywhere and on any device, with the goal of growing revenue. It describes its commitment as running through the whole branding, sales and marketing process, and offers an initial meeting with a specialist so a prospective client can talk through specific challenges and find out whether the agency is a fit.

Its site reports a customer rating on a five-star scale, and the company states that it aims to keep its own website accessible to as many people as possible, including users of assistive technology.

INCITRIO is a business-to-business digital marketing agency in San Diego, California. It calls itself a brand intelligence agency and concentrates on integrated marketing communications and measurable performance for enterprise clients.

Products and services

• Buyer and brand intelligence: research into target audiences and how a brand is perceived.
• Integrated marketing communications: messaging and creative work across channels.
• Marketing automation: set-up and improvement of automated campaigns.
• Sales and marketing performance: a proprietary system meant to raise the quality and volume of leads, with custom plans for specific challenges.

Who it works with

B2B and business-to-employee organisations, especially enterprise-level companies whose sales teams need better leads.

Key facts

• Based in: San Diego, California
• Focus: B2B and B2E marketing
• Accessibility: its website targets the WCAG AA level