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Design Agency

Identica

Branding and design consultancy that merged with another agency in 2021 to form WMH&I

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About Identica

Identica is a branding, innovation and design agency. On 28 June 2021 it joined forces with Williams Murray Hamm to create a combined agency called WMH&I, which now carries its latest work on a group website.

What Identica offers

  • Brand design: identity and positioning work for consumer names.
  • Packaging and brand refreshes: for example work on the Spitfire beer brand for Shepherd Neame.
  • Luxury branding: the site describes its Waterford project as defining luxury in crystal glass.
  • Campaign and product identities: such as Serenata, a gifting brand.
  • Brand reinvigoration: the Spitfire work is described as renewing the spirit behind the brand.

Customers and markets

Mainly consumer brands, including drinks, glassware and gifting names, as shown in the case studies on its former site.

Key facts

  • Merger: combined with Williams Murray Hamm in June 2021
  • Successor agency: WMH&I

Profile written by TrustList from the business's own published information, Sep 2026.

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