How&How

How&How is a branding agency that works from London, Lisbon and Los Angeles. It turns businesses into brands through research, strategy, design and digital work, and it says it aims for brands that benefit people, nature and founders.

What How&How does

• Research and strategy: the groundwork that shapes a brand's direction.
• Brand design: identity systems and visual language.
• Websites: custom-built marketing sites planned through sitemaps, content maps, design and development.
• Rebrands: identity refreshes for companies in areas such as finance, software testing, conservation and healthcare.

Who it works with

Future-focused companies, including startups, a business bank, a customer-experience platform, an outdoor industry group and charities. It also does unpaid brand work for climate-tech startups.

Key facts

• Based in: London and Los Angeles, with a presence in Lisbon
• Founder: Cat How
• Recognition: one of its rebrands was featured by Communication Arts