Hakuna

Hakuna is a design studio that helps companies rethink how people interact with technology, moving from screen-based clicking towards agentic, AI-driven experiences. It works with teams from the early exploration stage through to products that can scale.

What Hakuna offers

• AI feature strategy and design — a structured framework for ideating, validating and scaling AI features in digital products.
• Product design — interfaces and experiences aimed at making complex technology easier to understand and use.
• Branding — earlier company material also describes brand and web design work for its clients.
• Innovation support — help with early exploration of product ideas before they are built.

Who it works with

The studio serves technology-focused teams. Projects mentioned on its site include a code-free AI agent platform, a virtual fashion product, an AI negotiation tool, a digital assets product and an equity trading product.

Key facts

• Focus: AI product design and innovation
• Approach: design work tied to measurable value for the client