Generator Design Agency

Generator Design Agency is a strategic branding studio in Heliopolis, Cairo. It turns cultural and user insight into brand identities and brand stories, using a design thinking process to define problems before settling on a visual answer.

What Generator Design Agency offers

• Brand identity design: distinct visual identities developed from research into the brand and its users.
• Brand messaging: clarifying what a business says, using the seven-part StoryBrand framework.
• Design thinking workshops: studying customer behaviour and testing assumptions to find less obvious strategies.
• Brand experience: work spanning digital, physical and human touchpoints.

Customers and markets

Its listed projects cover a financial and accounting consultancy, a feminine hygiene products brand, a private investment holding company, an education and online courses provider and an ice cream maker.

Key facts

• Based in: Heliopolis, Cairo, Egypt
• Method: Design thinking and StoryBrand messaging