FourthCanvas

FourthCanvas is a branding agency that covers the whole life of a brand, from the first strategy work to keeping it consistent once it is live. It takes on a small, chosen set of clients and asks them to commit fully to its process.

Products and services

• Brand strategy: defining how a business should present itself and why.
• Brand design: visual identity work, including cases where brand and product meet.
• Implementation: applying the identity across a company's materials and channels.
• Brand management: looking after the brand after launch.
• Guidance articles: writing on topics such as how to choose a brand designer.

Clients

It aims at founders and business leaders who see branding as central to their company, including businesses in finance, judging by its project titles.