Emotive Brand

Emotive Brand is a brand strategy and design firm in the San Francisco Bay Area. It works on positioning, messaging and go-to-market planning, arguing that clearer brands perform better commercially.

Services

• Brand strategy and positioning: including defining a new category.
• Visual identity: logos and design systems.
• Purpose, vision, mission and values: a shared language for staff.
• Storytelling and content: narrative material for audiences.
• Brand rollout and launch planning: introducing a new brand or product.
• Culture and employer branding: helping firms attract and keep talent.

Who it works with

The firm serves business-to-business technology and AI companies, and its case studies describe start-ups launching from stealth as well as pre-IPO companies.

Key facts

• Based in: San Francisco Bay Area, California
• Focus: Business-to-business technology and AI brands