El vivero

El vivero is a design studio in Madrid, founded in 2004 by Florencia Grassi and Leandro Lattes. It specialises in work for culture, art and society, with clients in Spain, elsewhere in Europe and in America. The studio helps edit content, designs the material and supports its production.

What El vivero offers

• Brand and visual identity — logos, style guides and identity systems.
• Editorial design — books, catalogues, magazines, annual reports, in print and online.
• Web and app design — sites and apps for cultural clients.
• Exhibition and environmental design — exhibitions, signage, wayfinding and event design.
• Product, retail and packaging design — handled by the studio's industrial designer.
• Content editing — reviewing and preparing text before publication.

Who it works with

Museums, galleries, art fairs, foundations, universities and public bodies. Named clients include national museums in Spain, the Instituto Cervantes, the Goethe-Institut Madrid and several regional governments.

Key facts

• Based in: Madrid, Spain
• Founded: 2004
• Team: a graphic designer with a sociology background, who has designed over 70 publications, and an industrial designer
• Regions served: Spain, Europe and America