DNA Design

DNA Design is an experience design consultancy working with organisations in New Zealand. It researches how people behave, designs services around their needs and tests ideas in realistic settings before delivery.

Services

• Design research: studying customers and staff to understand their needs.
• Strategy design: finding and ranking the opportunities most worth pursuing.
• Experience design: shaping services and customer journeys around people.
• Digital experience design and delivery: websites, apps, dashboards and calculators, carried through to launch.
• Extra capacity: support for teams that have opportunities but lack the time to act on them.

Who it serves

Its listed projects include digital banking, the New Zealand Defence Force, a visitor experience for Wellington, a flight management system for a travel business, New Zealand Sotheby's International Realty, Fisher & Paykel Appliances, and a front-line dashboard for Spark.

Key facts

• Based in: New Zealand
• Approach: human-centred design