Criativoo Design Studio

Packaging and product visuals made in 3D

Packaging and product images are produced in 3D by a Brazilian creative studio, Criativoo Design Studio. It works entirely digitally, building 3D models from the technical plans and cutting dies a printer supplies, so that the outline, creases and label positions match the finished pack. The studio says this removes the need for a camera, a studio set or the shipping of physical samples.

Building models from technical drawings

Models are built from official technical plans supplied by the manufacturer or printer, covering bottles, jars, cans, sachets, lids and cartons. The studio says the models let marketing teams and product directors check finishes, varnishes, embossing and labels before the first print run, which avoids the cost of reprinting faulty packs.

Consistent images across whole ranges

For catalogues, online shops and sales decks, the studio produces high-resolution images with lighting, colour and perspective kept identical across a whole product line. It says it can serve ranges of dozens or hundreds of product codes, delivering files at 5,000 by 5,000 pixels and 300 dpi in PNG, TIFF or PSD formats with transparent backgrounds.

Product scenes and video advertising

Products can be placed in styled settings that are composed digitally, so the label stays sharp and legible, including nutrition tables, regulatory seals and technical text. The studio also makes video adverts from the 3D packs, with camera movement and lighting for social media, online advertising and product launches. The company says its clients have marketing material ready before the physical product leaves the factory.

Who the studio serves

The studio works with manufacturers and brands that need to present products to retailers, especially businesses with large ranges. Its 3D illustration work also covers mascots and logos for brands.