Creative Mules

Design thinking applied to business problems

Creative Mules calls itself an independent strategic design studio. It builds brands and digital products for teams whose work has social or sustainability goals, and the studio says it begins each project with design thinking, a method for understanding the pain points a company and its audience have before proposing a solution. The aim is to design customer-focused experiences for both digital and physical products.

Branding, web and digital products

The studio's work covers several disciplines. It builds brand systems, such as a branding system for an interim management consultant and another for a blockchain trading platform. The web work includes restructuring and redesigning the website of an international roaming network, and building a site for a travel brand and its companion. Digital and physical products are designed with user experience in mind, for example a UX and UI design for a supermarket assistant intended for visually impaired shoppers.

Storytelling for complex subjects

The firm also works on digital storytelling. One project it describes involved making geospatial data intelligence easier to understand, which required turning a technical subject into material that a wider audience could follow. The studio says film, photography and strategy support can be added so that a client's ongoing story is told consistently over time.

Clients across industries and borders

The company says it has worked with teams on both consumer-facing and trade projects, drawing clients from the United States, Germany and Russia. Its project list includes interim management firms, a travel brand, a trading platform and several web projects for German clients. The studio presents itself as a partner for current and future leaders who want a clear outside view of their brand.

Recognition and external ranking

The studio says it is ranked in a top 100 list for design, branding and web services, out of a very large field of firms worldwide. It presents this as a claim about its own standing, and it places the ranking alongside examples of its work.

A more sustainable brief

The studio describes its mission as creating brands that push the world towards a more sustainable future. It frames that goal as part of each brief, asking how a client's product or message can help its audience make better choices, and it links strategy, design and film work to that aim.