CF Napa Brand Design

CF Napa Brand Design is a branding studio that works only in the drinks trade. It describes itself as having fifty years of experience and has been led for the past 24 years by owner and creative principal David Schuemann.

What CF Napa Brand Design offers

• Brand strategy and auditing: work to align a brand's mission, promise and consumer before design begins.
• Packaging design: labels and packs meant to encourage a first purchase, reinforce quality and help recall.
• Logo design and naming: new identities and product names.
• Custom bottles and sourcing: materials advice and vendor relationships for special packaging.
• Story and copywriting: brand stories and marketing text.
• Collateral, signage and web design: supporting materials around the pack.

Clients

Producers of wine, spirits, beer and cider, in both domestic and international markets. It also restages existing brands.

Key facts

• Experience: about 50 years in drinks branding
• Led by: David Schuemann, owner and creative principal