Canary Marketing

Canary Marketing designs and produces branded merchandise, with an in-house team of graphic designers and illustrators who create original artwork for each project. The agency positions its products as lifestyle items people keep, rather than throwaway trade show giveaways, and handles work from concept to delivery.

What Canary Marketing does

• Merchandise design: creative product strategy, design direction and original artwork in line with a client's brand.
• Employee and customer gifting: anniversary gifts, new-hire kits, rewards and loyalty programmes, and kits that clients assemble themselves.
• Event merchandise: premiums, gifting, decor and shipping logistics for events large and small.
• Brand experiences: activations and branded product samples for content shoots.
• Webstores: wireframes for microsites and online merchandise stores.

Who it serves

It works with brands on projects ranging from gifts for a handful of influencers to kits for thousands of virtual attendees, with events it cites including Cannes, the Olympics and SXSW.

Key facts

• Team: in-house graphic designers and illustrators
• Distribution: handles logistics and global shipping