Bruce Mau Design

Bruce Mau Design, known as BMD, is a brand and design studio that combines strategists, writers and graphic, motion, UX and spatial designers in one team. It works across sectors and cultures, taking on whole brand programmes as well as single design projects for cultural institutions, public bodies and companies.

What Bruce Mau Design offers

• Brand strategy and identity — positioning, naming, visual identity, voice and messaging.
• Digital — web design, motion work and content tools.
• Spatial and environmental design — signage, wayfinding, environmental graphics and experience design.
• Packaging and collateral — consumer packaging and event materials.
• Research — stakeholder engagement, research and concept development before design begins.

Who it works with

Named projects include identities for the Royal Winnipeg Ballet and the National Ballet of Canada, branding for Toronto Pearson Airport, a refresh for the McMichael art collection, the identity of the Zayed National Museum in the UAE and brand work for the HiFi console maker Wrensilva. Earlier work covers public spaces such as Waterloo Greenway and Grand Junction Plaza.

Key facts

• Recognition: Waterloo Greenway identity was a Core77 Design Award honoree; work for Aurora was a Fast Company Innovation by Design finalist
• Disciplines: strategy, writing, graphic, motion, UX and spatial design