Brandingbymel

Brandingbymel is the portfolio and design service of an art director who takes on logo, visual identity and branding commissions. Beyond brand work, the portfolio shows print advertising, illustration and interface design, and the site shares free design assets and a newsletter.

Services

• Logo design: logos developed from an agreed visual direction.
• Visual identity: the wider look of a brand, built from the same references.
• Discovery sessions: conversations about goals, target audience and the look and feel the client wants.
• Moodboards: turning the keywords from discovery into images so both sides agree on the visual meaning before design starts.
• Concepts and delivery: two to four designs to choose from, then all final files once one is picked.

Who it works with

The service suits clients who have ideas that are not yet clear. Approving a moodboard means accepting a design that matches it.

Key facts

• Run by: an art director
• Other work: print ads, illustration, and UI and UX design