BMGcreative

A full-service branding and advertising agency in South Florida, BMG Creative sets out to make brands clearer and to produce the work that carries them. Its team combines strategy, design, web work and social media. The agency describes the team as a mix of marketers, artists, content makers, developers and production specialists.

Brand strategy and visual guidelines

Brand strategy and development come first. The agency says its guidelines govern how a brand's visuals are crafted and combined, so that one visual theme runs through everything a brand touches, from web design and packaging to marketing material and campaign advertising. Its stated aim is to produce clever work while keeping each client's objective in view.

Print, packaging and campaign material

Anything used to communicate a brand message counts as collateral, whether printed or digital. The agency designs material meant to make a strong first impression, build credibility and establish trust with a potential customer. Its content is written to suit the audience and to reinforce the brand.

Websites planned around business goals

The agency builds websites around particular business goals rather than as brochures. It says it looks at a client's audience and industry, weighs the strengths and weaknesses of the client and its competitors, and asks about goals before settling the structure of a site. Where a business depends on search, the agency says ranking matters a great deal, since being on the second page of results instead of the first can decide whether a business struggles or grows.

Search and social media

Search work aims to lift a site in organic results and to rank it for the terms customers use. Social media is used to help businesses in many industries engage customers, build their visibility and be found by new audiences.

How the team describes its work

The team's stated mission is integrated brand marketing that helps clients grow and reach their marketing goals. It describes itself as collaborative, and its results-oriented brand marketing and advertising is meant to raise awareness, improve sales and encourage growth.