Bixa

Bixa is a customer research agency that runs market and user experience studies for brands and marketing agencies. It mixes qualitative and quantitative methods to show how target audiences react to a website, app, product or prototype, and adds practical recommendations to its findings.

What Bixa offers

• Market research — customer studies that inform marketing, outreach and product plans.
• UX research — usability testing of sites, apps and prototypes, and review of the buying journey.
• Qualitative studies — one-on-one interviews and mobile video studies.
• Quantitative research — survey-style work combined with qualitative findings.
• Gen Z research — studies of how younger audiences engage with brands.
• Fast turnaround — recruiting, planning, interviewing and testing in as little as 3 days.

Who it works with

Bixa works with brands and agencies. Testimonials on its site come from a Google youth task force, a vice president at Ogilvy and a branding consultancy, among others.

Key facts

• Research methods: qualitative, quantitative and UX
• Deliverables: interim trend summaries during fieldwork, plus strategic recommendations