Avixity-Digital Marketing Agency

Luckin’s popularity in China is a successful viral marketing case studies which helps them to grow from 0 to 17 millions consumers One of its greatest selling point is their mobile application With just a few taps on their mobile application, hot and fresh coffee will be delivered straight to their doorstep Luckin gives away its first coffee to a new subscriber to its app A friend referral to the app gets customers another free coffee

The company’s main goal was to infiltrate social media friend circles, so they focused on WeChat Moment LBS ads They could also reply on word-of-mouth shared among friends thanks to all those aforementioned free coffees All these digital marketing efforts played a key role to the growth of Luckin Coffee

Influencer marketing is very common in China, so it’s unsurprising to note that Luckin Coffee has appointed Chang Chen and Tang Wei as brand ambassadors This shows how important it is to engage with someone who can help to bring in the right potential consumer In Avixity, we always help our clients to find the right influencer who has a fan base which shares the traits of client’s target audience demographic profiles

Technology is key for the company, which Luckin says its uses to standardise its operations and, through the use of AI, to analyse customer behaviour to better select products and services It’s mobile app is also a big part of the company’s operations It is important to recognise that Luckin is an internet company Its marketing strategy largely resemble other Chinese internet startups; the company gives away “red packets” (promo coupons) to those who invite WeChat friends to register on the Luckin app, not unlike how ride-hailing Didi Chuxing and food delivery app Meituan incentivized users during their early phases

• Brian Nagele February 24, 2020 at 1:00 pm Alright so it’s not really a question about the topic at hand here but… how long does it take you to put together these kind of posts? Is it easy? Like did you have to research all this stuff? I’ve been wanting to start a blog myself, so just curious
• Sorry not totally relevant but figured I’d ask
• Thanks in advance Reply Alright so it’s not really a question about the topic at hand here but… how long does it take you to put together these kind of posts? Is it easy? Like did you have to research all this stuff? I’ve been wanting to start a blog myself, so just curious Sorry not totally relevant but figured I’d ask Thanks in advance
• POSTED ON: June 3, 2019
• TAGS: Digital Advertising, Digital Strategy, Influencer Marketing