Anthem Branding

Rebranding and branded merchandise under one roof

Anthem Branding was established in 2006 and combines a branding agency with a promotional products business. The company says a brand is judged by how it feels as well as how it looks, and it aims to pair design with strategy so that a refreshed identity can then be applied directly to hats, clothing, bags and other items it produces for the client. It describes itself as an extension of the client's team rather than a vendor that simply fills orders.

Identity and strategy work

The design side covers brand identity and strategy, rebranding and brand audits. Staff are described as trend watchers who track what is current in order to build a brand experience that fits its audience. The agency says its client list runs from local nonprofits to very large corporations and international firms, across fast-casual restaurant groups, wine and spirits producers, advertising and experiential firms, action sports brands, software companies, automotive, natural foods and hospitality.

Custom hats

Hats are a specialty, and the company lists many styles: trucker, snapback, dad, bucket, golf, camper, five, six and seven panel caps, visors, straw hats and beanies. Details such as private woven labels and printed interior taping are available, and the firm says decoration methods are essentially unlimited.

Apparel, bags and promotional products

• Custom apparel: shirts, t-shirts, hoodies, sweatshirts, sweaters, jackets, joggers, socks and workwear.
• Bags and other giveaways.
• Co-branded apparel, produced with retail brands it has access to and distributes.
• Screen printing and embroidery done to order.

Ordering practicalities

The site explains what a client should have ready when requesting a quote: a description of the item, quantities by size, any budget, and logo artwork in vector or PDF form at high resolution. The design team can prepare artwork that is not production-ready. Sales tax rules apply in some states, with resale certificates accepted for exempt buyers, and payment is by electronic transfer, company check, major cards or pre-approved terms.