Angry Ape Creative

About Angry Ape Creative

And, given that branding is more about how your audience perceives your business, choosing an incorrect brand name may undermine your brand and have disastrous effects, such as:

Forced rebranding
A great example was Facebook’s impromptu rebranding to Meta in the face of serious misconduct and backlash
Boycotts, such as the one we saw with UCLA and Walmart
Scandals and a tarnished corporate image
Lawsuits like when Iceland (the country) sued Iceland (the company)
Cause a decline in investors and key business partners
Making it difficult to find qualified employees

We’ve spoken with many entrepreneurs, and most of them use one of these three methods to come up with great brand names for their businesses: brainstorming, leveraging a trustworthy business name generator, or seeking help from a reputable naming agency

But, regardless of which road you take, there are several characteristics you should look for if you want your brand name to create a great impression on your clients

Four Common Naming Errors You Need to Avoid

1. Names that have Bad Interpretations

Buyers have strong sentiments when it comes to sensitive social issues And if your firm chooses to confront such issues head-on—even if it’s not through your brand’s name—you’ll lose consumers because individuals who aren’t in support of the cause will be less interested in purchasing from your company

Choosing names like Lime Crime’s ‘China Doll,’ Colourpop’s ‘Typo,’ and ‘Yikes,’ two tragic words Colourpop chose for their darkest shade of cosmetics, will only result in negative critiques because these names are offensive and ridiculous

Also, bear in mind that customers can’t distinguish the difference between a business’s actions and that of its founder or CEO in whatever you’re doing As a result, it’s critical to steer clear of, or handle with the utmost caution, any politically sensitive issue; otherwise, your company might wind up like MyPillow, Harry’s Razor, or Gillette

Ensure your brand name is free of negative interpretations if you want to make a good impression on your consumers

2. Brand Names that are Challenging to Pronounce

Short and straightforward names are great because they are easy to understand and find on the internet People are drawn to simple, plain, and memorable business names

However, if your business’s name is too complex, you risk losing clients to competitors that have names that are straightforward, unique, and interesting

It may surprise you to learn that after three days, more than 80% of purchasers forget about branded material Picking a short and catchy name is the best approach to making your brand memorable

Unfortunately, many firms have disregarded the need to pick an attractive business name, neglecting the fact that Amazon, Apple, and Target leveraged their solid brandable names to establish themselves in the minds of customers

It may surprise you to know that the renaming of Instagram from Burbn, which is clearly a lesser name than Instagram, was the spark that fueled the company’s development

Take it from us: complicated names do not get the same warm response from customers as simple and memorable ones So ensure that your goal when naming your firm should be to find a name that people will remember quickly

3. Foreign Translations that aren’t Very Nice

People from all across the world will engage with your company, either through advertisements or by happenstance Clients will reject your product in place of a well-branded competitor if our brand’s name means something offensive in their local language

This is why, while looking for a great brand name, every business should conduct significant research to ensure that the name they choose is not offensive to customers in other countries

Sadly, some companies have made this error by selecting names that are unpleasant in another language Two excellent examples are Mazda’s Laputa, which is Spanish for “The Whore,” and the Iranian detergent ‘Barf ’ Nokia’s ‘successful’ mobile phone, Lumia, which also happens to be a Spanish slang word for ‘prostitute,’ was swiftly abandoned by Spanish customers, the same way Mazda’s Laputa was abandoned

So, whether you’re running a local or worldwide firm, always keep in mind how people in different parts of the world interpret and interact with your brand name