Activation

Activation is a creative agency working on shopper marketing for consumer goods brands. It builds campaign ideas from research into the brand, its buyers and its market, then applies them wherever a shopper meets the product, from a phone screen to the supermarket aisle.

What Activation offers

• Shopper and in-store creative — ideas and materials for retail environments.
• Digital activation — online campaigns and retail media creative.
• On-pack promotions — promotional mechanics and packaging-based campaigns.
• Out-of-home — outdoor advertising creative.
• Insight and strategy — brand, audience and market research that shapes each creative idea.

Who it works with

Its work centres on fast-moving consumer goods brands that need to win attention and sales at each stage of the shopper journey.

Key facts

• Sector focus: FMCG
• Experience: more than 25 years in FMCG marketing