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Data Governance Software

WebAssurance

Automated website scanning for privacy, analytics tag accuracy and accessibility

By ObservePoint

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  • Web-Based, Cloud, SaaS
  • Live Online
  • Webinars
  • Documentation
  • +1 more
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About WebAssurance

WebAssurance, from ObservePoint, checks and monitors the analytics and marketing tags on websites and apps. It scans for privacy, accessibility and tag problems so that enterprises can rely on the data they collect.

Features

  • Privacy scan: looks for unapproved cookies and consent banners that fail to stop tracking, against rules such as GDPR and CCPA.
  • Analytics validation: tests that tags for Adobe, Google, Tealium and others are working.
  • Accessibility scan: checks for WCAG 2.1 AA compliance.
  • Full site audit: reviews every page for privacy, performance and tag accuracy.
  • Landing page and email scan: finds broken links before campaigns go out.

Who it works with

Enterprise marketing, analytics and privacy teams.

Key facts

  • Vendor: ObservePoint
  • Compatibility: works with hundreds of marketing technologies

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Web-Based, Cloud, SaaS
  • Live Online
  • Webinars
  • Documentation
  • Business Hours

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