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Customer Alliance

Guest feedback and review management platform for independent hotels, chains and hotel groups

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  • Web Design
  • iOS App
  • Asp.Net
  • React Native
  • +13 more
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About Customer Alliance

Customer Alliance is a Berlin software company that helps hotels collect, answer and analyse guest feedback. It was founded in 2009 and counts independent hotels and chains worldwide among its customers.

Its platform pulls reviews and surveys into one workspace so that hotel teams can protect their reputation and see how guests rate their stay.

What Customer Alliance offers

  • Review management — monitoring and replying to reviews from major travel platforms in one place, with an AI assistant that drafts replies.
  • Guest surveys — automated questionnaires sent after check-out and during the stay, covering rooms, services and revenue centres.
  • Feedback analysis — AI analysis that picks out recurring issues and the factors behind satisfaction.
  • Benchmarking and reporting — comparison with competitors and reports across single properties or whole portfolios.

Who it works with

Single independent hotels, hotel groups and chains, and hotel management companies.

Key facts

  • Based in: Berlin, Germany
  • Founded: 2009
  • Team: More than ninety employees

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Web Design
  • iOS App
  • Asp.Net
  • React Native
  • CSS3
  • HTML5
  • Node.js
  • SEO
  • .NET
  • Web Development
  • Mobile App Development
  • E-Commerce Development
  • UI/UX Design
  • PHP
  • Android
  • eCommerce
  • United Kingdom

What the business tells TrustList

Founded
2009 (17 years) evidence sent

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